For those of you who were interested in the video below, here are Scher’s thoughts on the AIGA’s competition Justified. What kind of design do you think the competition will produce; serious or solemn? You can thank Mallory Ashwander for the article hook up. Advertisements

Paula Scher Gets Serious

Video shown by Lorena in History of Graphic Design about design mentality. Thought it would be interesting for everyone to see. Get serious people!